Coderus Expertise for Land Rover BAR America’s Cup Bid

September 08, 2016

We are very excited to be working alongside BT, using our expertise to support Land Rover BAR’s bid to win the America’s Cup sailing competition in Bermuda next year. Coderus is supporting the development of tactical information for crew members in the run up to the 2017 America’s Cup event.

The racing takes place using hi-tech foiling catamarans of a type first seen in the 2013 America’s Cup. They have become the Formula 1 of the sailing world, similarly challenging both the crews and designers to be the fastest round the race track. The Louis Vuitton America’s Cup World Series AC45 catamarans have reached speeds of over 30 knots depending on the wind conditions and America’s Cup Class designs will be slightly larger and even faster. Winning races means sailing the boat on its foils for as long as possible while minimising the number of strategic and handling mistakes on the race course.

America’s Cup started in 1851 with a race around the Isle of Wight. The Americans won and held the Cup for more than a hundred years. More recently, but briefly, it has been held by Australia, New Zealand and Switzerland. Land Rover BAR – under the leadership of Sir Ben Ainslie, four-time Olympic champion and winner of the 34th America’s Cup – are aiming to be the first British team to bring the Cup home. They are out to win, there are no second or third places.

We are thrilled to have joined forces with Coderus on this project. Their expertise has been invaluable in developing technology that we hope is going to set the Land Rover BAR team apart from its competitors.

America’s Cup is as much about technology as it is skill. It’s developments like the one we’ve been innovating with Coderus that we believe will truly make a difference.

Matt Lawson, Head of Applied Technology Centre at BT

Naturally, we are delighted at having been asked to work on this. The project itself is extremely exciting and we are looking forward to being able to share more about what we’ve been doing in the coming months. It is also a huge honour to play a small part in representing Great Britain at this prestigious event.

Mark Thomas, Founder CEO of Coderus
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