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Land Rover BAR

“We were desperate for an app that could act as a virtual seventh crew member and become central to our decision-making process during the race, providing Ben and I with the data that we really need to gain a competitive advantage.”
Sailing Team Tactician and Olympic Gold Medallist, Giles Scott

Through BT – Land Rover BAR’s technology in sustainability partner, Coderus joined this exciting team to support them during their challenge for the 35th America’s Cup. Our mobile app provided fast and accurate tactical information to crews working at the very limits of their capacity.

About Land Rover BAR

Ben Ainslie Racing (BAR) was launched on 10th June 2014 in the presence of Her Royal Highness The Duchess of Cambridge. The team was conceived by four times Olympic gold medallist and 24th America’s Cup winner, Sir Ben Ainslie, with the long-term aim of challenging for Britain and bringing the America’s Cup back home.

Land Rover BAR is a commercial sporting team, with a number of individual private investors alongside corporate partners. The team is made up of some of the best British and international sailors, designers, builders and racing support.

The Coderus solution

A pioneering mobile app that offered the ultimate confidence to Land Rover BAR – secure, resilient and reliable during their Challenge for the 35th America’s Cup.

You can find out more in our case study – CHAMPIONING MARINE MOBILE APP DEVELOPMENT WITH A GLOBAL REACH

About this case study

Land Rover BAR, British Challengers for the 35th America’s Cup, required a pioneering new mobile app that could intuitively show critical information throughout the racing – with no user interaction.

Optimised for challenging race conditions, hardware and battery performance, and crafted to ensure its operation kept pace with events as they unfolded, the Coderus mobile app solution was used throughout the America’s Cup racing calendar.

Learn more about:

  • Gaining the edge in the competitive marine racing sector
  • Designing an app for challenging sea conditions.
  • Collaborating for global results.

You can find out more in our case study – CHAMPIONING MARINE MOBILE APP DEVELOPMENT WITH A GLOBAL REACH

Find out more about Land Rover BAR.


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